When a Good Domain Name is Bad
I just moved to Southern Utah (hence the lack of posts). We found a nice local furniture store, Boulevard Home Furnishings, that everyone calls “The Boulevard”. They seem to do everything right, the...
View ArticleWhen the First Result Is Not the Best Result
You have probably tried Google’s “I’m Feeling Lucky” button before. But what if you based your business and purchasing based solely on getting the first result of a query? I recently met with some...
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It's All About the Experience
Marketing, in whatever form, is all about the experience. This is the why behind how link bait and viral marketing work. We recently moved to Southern Utah, and in our family we like to be tourists...
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Hey Businesses… Its about Blogging time.
A good friend of mine, Thayne Peterson, called up yesterday and asked what he should do with his website to just help it perform a bit better. As you can imagine we get that question quite a bit around...
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Is a Customer Ever Wrong?
The simple answer is yes, there are times when the customer is wrong, but that doesn’t really matter much in the end. We still have to deal with the situation and attempt to make the most of it, while...
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Image Isn't Everything, But It Is Something.
Taking a look at the corporate logs in the image to the left, how do you feel about those brands? Do you feel anything? Much in marketing is focused on influencing the public’s perception of our...
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Specialized Search is Simple Economics
There has been much speculation about how personal and local search, which I term “Specialized Search,” will affect search marketing strategies in the future. Although it feels recent, the discussion...
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Paid Links are Bad, No Good, No Bad…
Michael Gray doesn’t know who I am, I don’t expect him to. We sat next to each other one day at lunch during Pubcon, he is a polite, engaging guy, with obviously tons of knowledge in SEO/SEM field. I...
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Online Reputation Strategies
In the evolution of all things online, we have come to a place where individuals can now employ some online strategies to really hammer at a firm’s or individual’s reputation. And if these dipsticks...
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9 Steps to Land & Keep Fortune 500 Clients
I’ve been inspired today by a post written by Demian Farnworth entitled: What a Cocky CEO Can Teach You About World-Class Blogging. The post was excellent, and as a small business creator and owner, I...
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